Advertisment >> Ad Mechanics
ADVERTISING MECHANICS
- Column Width = 11 picas (1.833" columns)
- Page Width = 6 columns, 11.625" Broadsheet / 5 columns, 9.667" Tabloid
- Page Depth = 21" Broadsheet / 11.5" Tabloid
The Purdue Exponent uses Standard Advertising Units (SAU 50 inch).