Advertisment >> Ad Policies

ADVERTISING POLICIES

Cancellations

Advertisements canceled prior to 9 a.m. the business day before publication will be charged 50% of the gross billing for that insertion. Requests for cancellation after 9 a.m. will be refused, and the advertisement will be run and charged at the full rate.

Makegood Policy

In order for an advertisement to be considered for any amount of makegood, the Advertising Director must be notified by the advertiser within seven days after the publication of the advertisement. The original copy and instructions must be legible and clear. The Exponent's liability shall not exceed the cost of the advertisement in which the error occurred, and the credit will be for the first incorrect insertion only. Makegood advertisements will be run, when feasible, before billing adjustments are allowed and may reprint only that portion of the advertisement that is in error. The Exponent accepts no liability for failure to publish advertising. The Exponent accepts no responsibility for copy changes made by telephone. The Exponent accepts no financial responsibility for typographical errors that do not change the meaning or effectiveness of an ad, or cannot be automatically construed as damaging to the advertiser.

Placement

Special placement, other than classified, cannot be guaranteed. Requests are honored when possible. Page position is neither sold nor guaranteed.

Payment

Payment in advance is required for all new accounts for a minimum of 6 months and for all transient, political, mail order and amusement advertising or until credit has been established by the business office. Billed accounts are expected to pay within 30 days or will be considered delinquent.

Advertising Accepted

Alcoholic beverages, contraceptives, tobacco products.

Advertising Not Accepted

At the discretion of the Publisher. Examples of advertising not accepted: Ghostwritten work, such as research papers, hate or discriminatory advertising, 900 numbers.

Mail Order Advertising

Prepayment is required. If the mail order advertisement provides an opportunity for a reader to send money for a product or service, the advertiser must supply The Exponent with a contact name and street address if the only address in the advertisement is a post office box or phone number. If a product is involved, The Exponent may ask for the product at no cost.

Miscellaneous

The Exponent reserves the right to regulate typographical tone, subject matter, form, size, wording and illustrations of all advertisements and to reject or revise copy that in its sole opinion is objectionable or does not meet The Exponent's standards. The Exponent also reserves the right to label any advertisement "paid advertising". No ads will be published upside-down, sideways, or in any other manner not consistent with traditional newspaper make-up unless specific circumstances deem it necessary.